![]() In theory, this all sounds like her business has some pretty decent margins, but her sales haven’t been all that great. To produce a large bag of ENERGYbits costs around $40. All of her sales have been made through their website and a bag of bits goes for $115 and one small package is $4. ![]() When asked to give a specific example, she claims that there is a component in algae that has been documented to shrink cancerous tumors, but apparently, none of the medical cancer experts are aware of it.ĭespite the questionable science behind it all, ENERGYbits has been in business for the last six years which means there are some people who are buying into it. This question makes Catherine fumble a little bit because all she can really tell them is that there have been “hundreds of studies”. Mark Cuban, as well as the rest of the Sharks, wants to know how she knows that these tablets actually work. Other than that, they are all relatively the same. One of them has certain nutrition in it that helps boost the immune system. However, it comes to Lori Greiner’s attention that if all tablets are just algae, how are the ENERGYbits and SKINNYbits different? Catherine admits that they are the same product, just with different packaging. There is a slight difference in HEALTHYbits though, which is that there are two different kinds of algae used in the tablets. Each tablet is 100% algae, which is itself a super food. Tasting factor aside, it is recommended that a person eat all thirty ENERGYbits tablets to really experience their effect. They all wish she would have warned them not to chew the tablets beforehand, but Herjavec says he actually likes the way they taste. Daymond John says “When I look at the scum on the top of a lake, if I were to lick that scum, that’s what it tastes like”. All of the Sharks aside from Robert Herjavec are not at all pleased with the taste of ENERGYbits. She then passes around samples so the Sharks can get a taste of what they would be investing into. How big of an investment is she looking for?Ĭatherine is seeking a $500k investment from one of the Sharks in exchange for a 5% Catherine hopes to bring that market into the United States by popularizing ENERGYbits, but there’s one thing she forgot to mention until Kevin O’Leary points it out. China has been using algae-based products for almost half a century and has turned in into a million dollar market. Why pay ridiculous amounts of money on energy shakes when you can pop an ENERGYbits tablet instead? Each tablet is only 1 calorie and it’s all natural. She tells the Sharks that her ENERGYbits are the latest and greatest energy boosters on the market. When Catherine enters the Shark Tank, she jumps straight into her pitch. By bringing ENERGYbits to the Shark Tank, Catherine is hoping to find a business partner who will help her successfully grow her business beyond where it is right now. However, growing a company is no easy task. So much so that she started to expand the business on both an internal and global scale. People were responding to her natural algae tablets. She claims that some of the benefits you may experience after taking ENERGYbits are: high blood pressure reduction, instant energy and endurance, reduced hunger, and various other healthy side effects.Ĭatherine was able to get ENERGYbits up and running in 2008. They are a high-performance snack food that Catherine believes any athlete would be greedy to get their hands on. These tablets contain 60% protein and are 100% all natural. This discovery was made and used after grave moments in history, but Catherine found opportunity in it.īy combining algae with other supplements, Catherine was able to create her ENERGYbits tablets. Additionally, these foods were also used by the Japanese post World War II. Because algae have such high protein content, they began using algae-based foods to keep thousands of people from starving after World War I. Thus, Catherine took it upon herself to find a solution.ĭuring the 1900’s, German scientists discovered that people could actually survive off of eating algae. Potato chips and candy bars are packed full of sugar and salt, which counteracts other healthy choices you may be making. Snacking isn’t such a terrible thing when you know how to snack right, but typically the options available aren’t healthy choices. However, like most people, sometimes it is challenging to resist snacking. ENERGYbits After Shark Tank – 2023 UpdateĬatherine Arnston is a woman who lives an active lifestyle and does her best to live as healthy as she can.
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